29 Apr According to James H. Gilmore & B. Joseph Pine II in their essay, there are four defining approaches to Mass Customization. Request PDF on ResearchGate | The Four Faces of Mass Customization | Virtually all executives today recognize the need to provide outstanding service to. Virtually all executives today recognize the need to provide outstanding service to customers. Focusing on the customer, however, is both an imperative and a.

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In some cases, a single approach will dominate the design.

Add to My Bibliography. When designing or redesigning a product, process, or business unit, managers should examine each approach for possible insights into how to serve their customers best.

The four faces of mass customization.

Scientific Research An Academic Publisher. They have identified four distinct approaches to customization. National Center for Biotechnology InformationU. However, successful pursuit of such strategy requires implementation of the four faces of mass customization or business model as a supporting tool.

Harvard Business Review, 75, But as customers and their needs grow increasingly diverse, such an approach has become a surefire way to add unnecessary cost and complexity to operations. Modern EconomyVol. Please review our fourr policy.

The four faces of mass customization. – PubMed – NCBI

But many managers have discovered that mass customization itself can produce unnecessary cost and cusyomization. Until now, no framework has existed to help managers determine the type of customization they should pursue. Intraoperative Tracheostomy Tube Customization.

They are realizing that they did not examine thoroughly enough what kind of customization their customers would value before they plunged mmass.

Focusing on the customer, however, is both an imperative and a potential curse. Book Review on Social Entrepreneurship and Tourism: Didn’t the four faces of mass customization the message? Business ModelCustomizationHealthcareManufacturing.

Virtually all executives today recognize the need to provide outstanding service to customers. Such a progress can be achieved both through improved services and medical products.

James Gilmore and Joseph Pine provide managers with just such a framework. The growth of aging population in developed fxces necessitates a better performance of the healthcare system in order to improve the healthy life expectancy of elderly people.

Abstract Virtually all executives today recognize the need to provide outstanding service to customers. In their desire to become customer driven, many companies have resorted to inventing new programs and procedures to meet every customer’s request.

The four faces of mass customization. – Semantic Scholar

Accordingly, providing patients with customized medical devices that are the four faces of mass customization and produced based on individual requirements of each patient can be seen as a proper solution. In this regard, the emerging manufacturing technologies such an additive manufacturing not only facilitate customized production in healthcare sector, but also ot change the role of the hospital from a solely user to a producer.

Generate a file for use with external citation management software. More often, however, managers will need a mix of some or all of the four approaches to serve their own particular set of customers.

Readily available information technology and flexible work processes permit them to customize goods or services for individual customers in high volumes at low cost. This paper aims at proposing an innovative business model to support hospitals for customized production in healthcare.

Companies around the world have embraced mass customization in an attempt to avoid those pitfalls.